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Open Instagram Feed →Open URL Shortener →

Instagram Feed vs URL Shortener

Instagram Feed

Instagram Feed

Fan-out on write vs read, ranking, CDN.

Components (10)

  • Mobile Client
  • CDN
  • API Gateway
  • Feed Service
  • Post Service
  • Kafka
  • Fan-out Worker
  • Redis
  • Postgres
  • S3

Headline numbers

  • Posts / sec (avg)~3,000/sec
  • Feed read QPS~58,000/sec
  • Fan-out writes / sec~600,000/sec
URL Shortener

URL Shortener

Hashing, key generation, read-heavy caching.

Components (6)

  • Client
  • API Gateway
  • Write Service
  • Read Service
  • Redis
  • Postgres

Headline numbers

  • Write QPS (avg)~1,200/sec
  • Read QPS (avg)~120,000/sec
  • Storage per year~5 TB

Key differences

Only in Instagram Feed
  • CDN
  • Kafka
  • S3
In both
  • Client
  • Api Gateway
  • Service
  • Cache
  • Database
Only in URL Shortener
None.

Flow shape

Instagram Feed flows
  • Post a photo (fan-out on write)7 steps
  • Open feed (precomputed timeline)5 steps
  • ⚠ Fan-out Worker is down7 steps
  • ⚠ Timeline cache flushed (Redis restart)4 steps
URL Shortener flows
  • Shorten a URL3 steps
  • Resolve short URL (cache hit)3 steps
  • Resolve short URL (cache miss)4 steps
  • ⚠ Redis is down4 steps